Magazine Design
I spearheaded a few creative changes to the magazine this year, including a brand new logo. Logos (especially magazine logos) shouldn’t be changed too often because of the risk of losing brand recognition, but it was time for something that represented us more accurately. We wanted to push the local aspect of our magazine: the fact that it is all about Charleston. Home + Design is secondary in importance to the fact that it is a local magazine with local homeowners in mind. Our goal was to keep the same standard of quality for upscale discriminating interest, but freshen the design a bit and make the magazine more fun to pick up and read. A magazine in my industry shouldn’t be cold and uninviting, but many are these days. We implemented a lot of subtle design changes inside the magazine as well, including the grid, color scheme, font styles, and layout. We are proud of the result and very pleased with all the feedback so far from clients, professionals, and the public.
